Auction Proposal

Introduction Letter

We In the following pages, please review for your information prior to going forward.  If you have any questions about any of the proposal, do not hesitate to call, text of email.

To ensure maximum results, we recommend a multi-week marketing period. The marketing will consist of comprehensive targeted marketing in the local and regional market.

We collect and compare past auction campaign marketing metrics and use the data to transform the information into insight.

Because of this, we ensure the effective use of marketing dollars. This insight includes that fact that newspaper marketing is ineffective at targeting interested parties.

Far more effective is the implementation of geotargeted social media campaigns. In fact, our analysis reveals social media use drives over seven times as many unique visitors to a project on our website compared to traditional newsprint marketing.

It is important that our marketing disrupt the normal routines of potential consumers. Direct mail will disrupt mailboxes, social media will disrupt online congregation points, signage will be perpendicular to roadways to disrupt a line of sight, and email will disrupt inboxes.

Of the media we propose to use, only traditional newsprint marketing fails to disrupt normal routines. As such, our marketing spend in this area will be significantly lower than other areas of marketing.

To provide this comprehensive service, we request the following:

1. An investment of $500 in the marketing campaign paid by you at the time of contract signing, this initial investment will be credited on the final closing statement.
2. A brokerage fee of 2% on real estate.  We do not endorse or offer cooperative marketing commissions.  However, this is an option that you can offer compensation to the buyers agent.
3. Personal Property Sales left at the location has a commission of 25%.  Moving it to another location to sell is 60% to cover the costs of moving and storage and insurance.
4. The approval to charge and collect a 10% buyer’s premium for cash sales, 20% for credit card sales.

We invite you to review this information, and reach out with any questions.

We look forward to working with you!

Yours sincerely,

(919) 614-6288 Cell  |  (919) 285-3283 Fax
Auctioneer & Realtor  CAI, AMM, CES

matt.price@ebbids.com

Auction Proposal

1. Introduction

Businesses must adopt innovative methods to stay ahead and engage customers effectively. To achieve these objectives, Matthew Price, Auctioneer and Real Estate Broker proposes conducting on online online auction event in February, 2025 your items visibility, increase cash inflow to the estate, and expose your real estate to as many people that we reach out to. This auction will provide a unique platform for buyers and sellers to interact in an environment that fosters excitement, competition, and transparency. This proposal outlines the structure, processes, marketing strategies, and financial projections required to execute a successful online auction event.

By leveraging the auction format, we intend to offer an exclusive set of products and services, ensuring a memorable experience for participants while meeting our revenue targets and customer engagement goals.

1.1 Purpose

The primary goal of the proposed auction is to create an exciting, competitive platform for buyers to acquire high-value items in a transparent, engaging, and fun setting. The auction is designed to boost sales, raise the profile of our exclusive product categories, and help Matthew Price, Auctioneer and Real Estate Broker secure both short-term revenue and long-term customer loyalty.

The auction will offer unique products, rare collectibles, real estate, luxury goods, and high-end vehicles, aiming to create a high-energy event that attracts both seasoned collectors and first-time bidders.

1.2 Objectives

The key objectives of the auction are as follows:

• Increase Revenue: Based on historical data and trends from similar auctions, we anticipate generating an increase in revenue of 20-30]% compared to traditional sales methods. For example, if our previous sales figures totaled $14,000 in product sales.  These were American Girl dolls that were thought to only have a $500 value.  While we do not like to generate a best guess scenario, as the markets fluxuate often
• Enhance Customer Engagement: Auctions are inherently engaging and competitive, and this dynamic will help increase customer interaction. By offering exclusive access to high-demand items, we anticipate a significant boost in user engagement on our website and social media platforms.
• Expand Market Reach: The event is expected to attract new customers from diverse geographical locations, particularly international buyers. We plan to target [20]% of participants from regions outside of our primary market, reaching new customers who may not otherwise engage with our products.
• Strengthen Brand Identity: Hosting an auction will position Matthew Price, Auctioneer and Real Estate Broker as a dynamic and adaptable brand that caters to diverse consumer needs, thus differentiating us from competitors and enhancing brand loyalty. Auctions also provide a platform for showcasing our products and services in a new light, ensuring broader brand recognition.
  

2. Auction Format and Structure

The online auction event will follow a well-structured format to ensure transparency, fairness, and excitement. This section outlines the various auction types, categories, and the step-by-step process to guide both participants and organizers.

2.1 Auction Types

Matthew Price, Auctioneer and Real Estate Broker will offer multiple auction types to cater to a wide variety of participants. Each format will be tailored to the specific products or services on offer:

• Live Auction: This will be the central attraction, where bidders will place bids in real-time during a live event. A professional auctioneer will lead the session, creating an energetic atmosphere and encouraging competitive bidding. This format will primarily feature rare and high-value items, including luxury cars, fine art, and real estate.
• Silent Auction: In this type of auction, bidders can place their bids discreetly on paper or via an online platform. Silent auctions typically have lower-stakes items, such as electronics or collectibles. This format encourages participation without the intensity of real-time bidding.
• Online Auction: An entirely digital auction, conducted on our website or a third-party platform, will allow bidders to place their bids remotely. This model is well-suited to customers who may not be able to attend the live event but still wish to participate. Online auctions will feature more accessible, everyday products like gadgets, technology, and smaller luxury goods.
• Timed Auction: This auction will run for a fixed period (e.g., 48 hours) and bidders can place their bids within that time frame. Timed auctions offer greater flexibility for both sellers and buyers, as they are not bound by a specific time for real-time bidding.
  

2.2 Auction Categories

To cater to a diverse audience, Matthew Price, Auctioneer and Real Estate Broker will offer a wide variety of auction categories. These categories are designed to appeal to different buyer segments, from collectors of fine art to those interested in purchasing investment properties.

2.3 Auction Process

The auction process will be carefully managed to ensure fairness, efficiency, and a positive experience for both sellers and buyers. The process will include the following steps:

• Registration: Participants will be required to register online before the auction, providing details such as name, contact information, and financial verification to ensure they are qualified bidders. Registration will open 1 month prior to the first item closure.
• Item Preview: Before the auction begins, participants will have the opportunity to view the auction items either online through detailed images and descriptions or in person at the by appointment. This will help bidders make informed decisions.
• Bidding: Every Bid will start at $1.00 with no reserves.   We have noticed that items that have a reserve, commonly do not sell and we finally sell it to recoup storage costs.   For our Buyer public, the auction will officially begin with the auctioneer completes uploading the lots to the venue, and then setting the starting time. Bidders will be able submit bids via our online platform.
• Winning Bid: The highest bid placed before the close of each auction item will be declared the winner.
• Post-Auction Process: After the auction concludes, the winning bidders will receive an invoice with payment instructions. We will offer multiple payment methods, including credit cards, bank transfers, and digital wallets. Successful payments will trigger item shipping or delivery arrangements.
  

3. Marketing and Promotion

For the online auction event to succeed, it is crucial that Matthew Price, Auctioneer and Real Estate Broker employs a comprehensive marketing strategy to generate excitement and attract bidders. The following marketing channels will be used to promote the auction:

3.1 Marketing Channels

The event will be promoted through a multi-channel marketing approach, ensuring we reach the widest possible audience:

• Social Media Campaigns: We will utilize Facebook, Instagram, Twitter, and LinkedIn to target both new and existing customers with engaging posts, videos, and countdowns. Each platform will serve a specific purpose—Instagram will highlight visually stunning items, while LinkedIn will target professional buyers and investors.
• Email Marketing: A series of email newsletters will be sent out to registered customers and potential bidders. These emails will provide early bird previews, auction details, and reminders, encouraging participation.
• Influencer Partnerships: We will partner with influencers from various industries, including real estate, luxury cars, and fashion. Influencers will generate excitement and buzz for the auction through sponsored content, live previews, and behind-the-scenes looks at exclusive items.
• Press Releases & Media Coverage: Press releases will be distributed to major media outlets to announce the online auction event. Media coverage in newspapers, magazines, and online publications will help build awareness.
• Paid Advertising: We will use Google Ads and display advertisements on social media platforms to target specific keywords and users who are likely to engage in the auction. Targeted ads will appear across relevant websites, boosting traffic to our auction page.

A properly marketed and professionally conducted online auction will maximize the value. The combination of onsite and online bidding allows bidders to participate in your event without regard to time or location constraints. In fact, recent internal analysis of the impact of bidding reveals an increase of gross proceeds in excess of twenty percent.

To ensure maximum results, we recommend a multi-week marketing period. The marketing will consist of comprehensive targeted marketing in the local and regional market.

The marketing will include the following:

• A direct mailing to real estate agents, builders, investors, and property owners.
• A strong social media presence in social media sites including Facebook, Twitter, Google Plus and Reddit;
  

We collect and compare past auction campaign marketing metrics and use the data to transform the information into insight. Because of this, we ensure the effective use of marketing dollars. This insight includes that fact that newspaper marketing is ineffective at targeting interested parties. Far more effective is the implementation of geotargeted social media campaigns. In fact, our analysis reveals social media use drives over seven times as many unique visitors to a project on our website compared to traditional newsprint marketing.

3.2 Marketing Timeline

A clear timeline will guide the marketing campaign for the auction:

3.3 Budget Allocation

A robust marketing budget is necessary to effectively promote the auction and drive engagement. Below is the breakdown of the marketing budget:

4. Auction Logistics and Operations

To ensure smooth operations, Matthew Price, Auctioneer and Real Estate Broker will implement a well-organized structure for managing all aspects of the online auction event, from venue preparation to post-auction activities.

To ensure consistent needs, we have an option where an in-resident individual may be in the property for extended periods until all of the items are addressed.   Separating marketable materials and staging non-marketable materials for the dump.

4.1 Venue and Setup

The auction will be hosted on https://ebbids.hibid.com for accommodating both absentee bidders and virtual participants.

4.2 Staffing Requirements

A dedicated team of professionals will be required to facilitate the auction:

4.25 Cleanout Requirements

A dedicated team of professionals will be required to facilitate the auction:

4.3 Payment and Transaction Handling

Multiple payment methods will be offered to ensure the convenience of all bidders. The Buyers Fee, or Buyers Premium, is set up specifically We will employ secure, encrypted transaction processing platforms to ensure payment data is safe and reliable.

4.4 Item Delivery and Logistics

The delivery of auction items will be managed by Matthew Price, Auctioneer and Real Estate Broker, with an option for bidders to either pick up their items or have them delivered. Large items such as real estate and vehicles will require private, secure delivery services, while smaller items will be shipped using standard courier services.  All delivery, courier, and shipping services are costs borne of the buyer.   We facilitate the pickup on specific days

5. Budget and Financial Projections

The total cost for executing the online auction event will be carefully managed to ensure maximum profitability. Below is a detailed budget breakdown, along with projected revenue.

5.1 Budget Breakdown

6. Risk Management and Contingency Planning

While the online auction event holds significant potential for success, it is crucial to consider and plan for potential risks. Proper risk management will allow Matthew Price, Auctioneer and Real Estate Broker to address any unexpected challenges quickly and effectively. Below are some of the key risks associated with the event, along with proposed mitigation strategies.

6.1 Potential Risks

• Low Bidding Activity: One of the most significant risks in any auction is the possibility of low participation or a lack of competitive bidding, which could result in lower-than-expected revenue. To mitigate this risk, we will conduct pre-event market research to gauge interest in specific items and ensure that only desirable, high-value products are included in the auction. Additionally, targeted marketing campaigns will be designed to generate excitement and attract a larger audience of qualified bidders.
• Technical Failures: Given that we are hosting both live and online auctions, any technical failure—whether it’s a streaming error, a platform crash, or payment processing issues—could disrupt the event and result in poor customer satisfaction. To address this, we will work closely with professional event planners and technical experts to conduct rigorous testing before the event. Backup systems for streaming, payment processing, and website functionality will be in place to ensure a seamless experience for bidders.
• Logistical Challenges: The delivery of auctioned items, particularly high-value products such as real estate, luxury vehicles, and fine art, requires careful logistical coordination. A failure to meet delivery timelines or ensure proper handling could lead to customer dissatisfaction. To mitigate this, we will work with experienced logistics partners with proven track records. A detailed delivery schedule will be established in advance, and communication with bidders will be maintained at every step to keep them informed about the status of their items.
• Security Threats: Auctions, especially those involving high-value items, can attract security risks, including fraud, theft, or scams. Matthew Price, Auctioneer and Real Estate Broker will take every precaution to protect both participants and their financial information. On-site security personnel will be assigned to monitor the event, and a secure online payment gateway will be used to handle all transactions. Fraudulent activity will be flagged immediately, and appropriate legal action will be taken if necessary.
• Economic Downturns: The broader economic environment can affect consumer spending, particularly on luxury items and high-value goods. To address this risk, we will monitor market conditions in advance and adjust the auction lineup accordingly. If needed, we will increase the appeal of more accessible products to ensure that there are auction items available for bidders with different budgets.
  

6.2 Contingency Planning

A detailed contingency plan will be developed to handle any potential issues that arise during the auction. The key components of this plan will include:

• Backup Bidders: In case of low bidding activity, we will maintain a list of backup bidders who are pre-registered and ready to step in and bid on selected items. This will help stimulate bidding and ensure that each item finds a buyer at the right price.
• Technical Support Team: A dedicated team of IT professionals will be available throughout the event to address any technical issues immediately. This will include troubleshooting live streaming issues, resolving platform glitches, and ensuring that the payment processing system runs smoothly. The team will also be on standby to monitor the auction website for any unexpected downtime.
• Emergency Logistics Partners: In case of any issues with our primary logistics partners, we will have a secondary network of reliable couriers and transport companies to step in and handle the delivery of auction items. These partners will be pre-briefed on the specific needs of the auction and ready to handle urgent situations with short notice.
• Legal Safeguards: Contracts with buyers and sellers will be carefully drafted, ensuring that both parties are legally protected. This will include terms for returns, delivery, and dispute resolution. Additionally, in the case of fraudulent bids or payments, legal recourse will be available to protect the interests of Matthew Price, Auctioneer and Real Estate Broker and the integrity of the auction.
  

7. Post-Auction Evaluation

After the auction has concluded, it is essential to evaluate the event’s overall success. The post-auction analysis will help Matthew Price, Auctioneer and Real Estate Broker identify areas for improvement and adjust strategies for future auctions. Key performance indicators (KPIs) will be tracked, and feedback from participants will be gathered.

If this is reasonable, please contact me directly at 919-614-6288 in order to have the contracts sent to you, and set up a meeting to obtain the keys and codes.