Auction Marketing Management AMM began its life as a technology designation, covering some marketing topics and also the basics of online auctions.
Over time, it’s changed according to the needs of those taking it, and has become a marketing designation with a decidedly technological focus, reflecting today’s auction world.
Designation holders learned about branding, marketing, audience and messaging, with a heavy technology slant.
Some of the topics covered are:
- Advanced Facebook & Google marketing
- Online metrics (generally through Google analytics)
- Traditional marketing techniques for the current markets.
This designation, more than the others, is geared toward the “non bidcalling” auction professional.
