What is Auction Marketing Management (AMM)?

Auction Marketing Management AMM began its life as a technology designation, covering some marketing topics and also the basics of online auctions.

Over time, it’s changed according to the needs of those taking it, and has become a marketing designation with a decidedly technological focus, reflecting today’s auction world.

Designation holders learned about branding, marketing, audience and messaging, with a heavy technology slant.

Some of the topics covered are:

  • Advanced Facebook & Google marketing
  • Online metrics (generally through Google analytics)
  • Traditional marketing techniques for the current markets.

This designation, more than the others, is geared toward the “non bidcalling” auction professional.