Legal

Privacy Policy

How Matthew Price, Auctioneer & Real Estate Broker collects, uses, and protects your Personally Identifiable Information (“PII”) on this website.

Personally Identifiable Information (“PII”), as used in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read this policy carefully to understand how we collect, use, protect, or otherwise handle your PII in connection with this website.

Information We Collect

What personal information do we collect from visitors?

When purchasing or registering on our site, as appropriate, you may be asked to enter your name, email address, mailing address, phone number, credit card information, or other details to help you with your experience.

When do we collect information?

We collect information from you when you register on our site or enter information on our site.

How do we use your information?

We may use the information we collect when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, browse the website, or use certain other site features, in the following ways:

To personalize your experience and deliver the type of content and product offerings you are most interested in. To improve our website in order to better serve you. To better respond to your customer service requests. To quickly process your transactions. To send periodic emails regarding your purchases or other products and services. To follow up after correspondence (live chat, email, or phone inquiries).

How do we protect visitor information?

Our website is scanned on a regular basis for security holes and known vulnerabilities to keep your visit as safe as possible. Your personal information is contained behind secured networks and is only accessible by a limited number of persons with special access rights, who are required to keep the information confidential. All sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.

We implement a variety of security measures when a user places a bid, purchases, enters, submits, or accesses their information to maintain the safety of your personal information. All transactions are processed through a gateway provider and are not stored or processed on our servers.

Do we use “cookies”?

Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your web browser (if you allow) that enable the site’s or service provider’s systems to recognize your browser and capture and remember certain information.

We use cookies to help remember and process your purchases, understand and save your preferences for future visits, and compile aggregate data about site traffic and site interactions so we can offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf.

This policy shall change as cookies or the use of tracking files are phased out, and as new methodologies are onboarded, this policy will be reviewed.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies, through your browser settings. If you disable cookies, some features and services may not function properly.

How Your Information Is Shared

Third-party disclosure

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when its release is appropriate to comply with the law, enforce our site policies, or protect our or others’ rights, property, or safety.

Non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Third-party links

Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites, though we seek to protect the integrity of our site and welcome any feedback about them.

Behavioral re-marketing

We use re-marketing services to advertise on third-party websites after you visit our site. We and our third-party vendors use cookies to inform, optimize, and serve ads based on your past visits to our site.

Google Ads (AdWords) re-marketing is provided by Google Inc. You can opt out of Google Analytics for Display Advertising and customize Google Display Network ads via the Google Ads Settings page. Google also recommends installing the Google Analytics Opt-out Browser Add-on. For more, see Google’s Privacy Terms.

Facebook re-marketing is provided by Facebook Inc. Learn more about interest-based advertising from Facebook, or opt out of interest-based ads. Facebook adheres to the Self-Regulatory Principles for Online Behavioral Advertising established by the Digital Advertising Alliance — you can also opt out via the Digital Advertising Alliance (USA), Digital Advertising Alliance of Canada, or the European Interactive Digital Advertising Alliance, or via your mobile device settings. See Facebook’s Data Policy for more.

Payments

We use third-party services for payment processing. We do not endorse nor advise these companies on security or other privacy concerns.

We will not store or collect your payment card details. That information is provided directly to our third-party payment processors, whose use of your personal information is governed by their own privacy policies. These processors adhere to PCI-DSS standards, as managed by the PCI Security Standards Council — a joint effort of brands like Visa, MasterCard, American Express, and Discover.

Our payment processors:

PayPal
Auction Payment Network (APN)
Square, Inc.
Stripe, Inc.

Your Rights & Compliance

California Online Privacy Protection Act (CalOPPA)

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. Its reach extends beyond California to require any person or company in the United States operating websites that collect personally identifiable information from California consumers to post a conspicuous privacy policy stating exactly what information is collected and with whom it is shared, and to comply with that policy.

In accordance with CalOPPA, we agree to the following: users can visit our site anonymously — however, once you register to bid, you may no longer be anonymous, and the California Online Privacy Act no longer applies in that context. We will add a link to this policy on our home page or, at minimum, the first significant page after entering our website; that link includes the word “Privacy” and is easily found. Users will be notified of any changes to this policy on our Privacy Policy page, and are able to change their personal information by logging into their account.

How we handle “Do Not Track” signals

We honor “Do Not Track” (DNT) signals and do not track, plant cookies, or use advertising when a DNT browser mechanism is in place. If you enable Do Not Track, some features may be disabled, and it may affect your site experience or the functioning of some services.

COPPA (Children’s Online Privacy Protection Act)

When it comes to the collection of personal information from children under 13, COPPA puts parents in control. The Federal Trade Commission enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.

We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and are aware that your child has provided us with personally identifiable information, please contact us. If we become aware that we have collected such information from a child without verification of parental consent, we take steps to remove that information from our servers.

Fair Information Practices

The Fair Information Practice Principles form the backbone of privacy law in the United States and have played a significant role in the development of data protection laws globally. Understanding and implementing these principles is critical to compliance with the various laws that protect personal information.

In line with Fair Information Practices, should a data breach occur we will notify affected users via email and via in-site notification, each within one business day.

We also agree to the Individual Redress Principle, which requires that individuals have a right to pursue legally enforceable rights against data collectors and processors who fail to adhere to the law — including recourse to courts or government agencies to investigate and/or prosecute non-compliance.

CAN-SPAM Act

The CAN-SPAM Act sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped, and spells out penalties for violations.

We collect your email address in order to: send information, respond to inquiries and other requests or questions; process purchases and send related information and updates; send additional information related to your purchases and/or our services; and market to our mailing list or continue to send emails to clients after the original transaction.

In accordance with CAN-SPAM, we agree to: not use false or misleading subjects or email addresses; identify each message as an advertisement in some reasonable way; include our physical business address; monitor any third-party email marketing service for compliance; honor opt-out/unsubscribe requests quickly; and allow users to unsubscribe via the link at the bottom of every email.

If you are part of the probate process, all of your data is considered public information and is therefore not subject to this act.

If at any time you would like to unsubscribe from future emails, follow the instructions at the bottom of each email and we will promptly remove you from all correspondence.

Legal disclosure of data

Disclosure for law enforcement. Under certain circumstances, Matthew Price, Auctioneer & Real Estate Broker may be required to disclose your personal data if required to do so by law or in response to valid requests by public authorities (e.g. a court or government agency). This will happen only when a writ or subpoena has been presented for the information.

Legal requirements. Matthew Price, Auctioneer & Real Estate Broker may disclose your personal data in the good faith belief that such action is necessary to: comply with a legal obligation; protect and defend our rights or property; prevent or investigate possible wrongdoing in connection with the service; protect the personal safety of users or the public; or protect against legal liability.

Last edited: March 22, 2026

Questions about this policy?

If you have any questions regarding this privacy policy, reach out directly.

Matthew Price, Auctioneer & Real Estate Broker · Fuquay-Varina, NC 27526