The real estate industry in Central North Carolina is not for the faint of heart. Statistics show that nearly 87% of realtors leave the business within their first five years, largely because the work behind the scenes is far more demanding than most expect. Others love the idea of selling real estate in up markets, and never prepare for down markets. Traditional markets require relentless effort, constant adaptation, and the ability to navigate complex situations — not unlike selling cars or other high‑value assets.

I don’t quit. Many chase a paycheck; I chase outcomes. After surviving two heart attacks and more than a few major life transitions, I remain committed to getting my clients where they need to be — even when I had to fight my own battles from a hospital bed. Whether it’s inherited property, a home overflowing with belongings, or a complicated life transition, my job is simple: be your easy button. I may not know everything, but we will make your goals achievable!

In addition to traditional brokerage, Matthew is a respected Auctioneer (NCAL 8267) and Instructor. He serves as an Course Sponsor at Auction Academy of North Carolina helping shape the next generation of auction professionals through the Auctioneer Pre‑Licensing Course. His work extends to curriculum development, industry advocacy, and collaboration with the North Carolina Auctioneer Licensing Board (NCALB) to strengthen educational standards and ensure the fiscal health of the profession.

Matthew Price is a multifaceted professional serving communities across North Carolina through his expertise in real estate, auctioneering, and professional education. As a licensed Real Estate Broker (NC #303262), he specializes in the dynamic markets of Durham, Raleigh, Johnston, Wake, Harnett, and Lee Counties, using data‑driven marketing strategies informed by migration trends, generational shifts, and regional economic patterns.

Community & Leadership

Matthew is deeply rooted in service and leadership development. As the 2018 President of the Auctioneers Association of North Carolina, he guided the organization toward modern methodologies, expanding online auction capabilities and integrating new technologies that support both live and digital auction environments.

Areas of Expertise

• Real Estate — High‑tax state migration analysis, probate consultations, and regional market strategy.
• Auctions — Antique valuation, estate liquidation, and professional auctioneer training.
• Education — Licensing curriculum design and professional development instruction.
• Consultation — Probate intake, asset management, and transparent, math‑based decision guidance.

Personal Interests

Outside the classroom and the field, Matthew is an avid collector and restorer. His passions include rebuilding classic Ford Excursions, hunting for vintage treasures, and collecting Star Trek memorabilia, cast iron cookware, and antique toys. He enjoys exploring North Carolina’s diverse culinary landscape and traveling throughout the region. You can score major points with Snoopy artifacts!

Connect with Matthew

Whether you’re navigating a complex real estate transaction, exploring auction services, or seeking guidance on professional licensing, Matthew Carl Price brings integrity, experience, and deep local insight to every project.